But what it can do - and my goal for this article - is give you a different way of thinking about email marketing that'll set you on the path to using emails in a way that will build you a loyal tribe of followers, rather than ending up business communications the electronic trash can.
Get personal. The internet is an impersonal medium so the best way to make real human contact is to make your internet presence as personable and human as possible. Let your style really shine through in every communication you make via the internet. If you have a quirky nature, show it in the way you write posts to your blog. If you are a serious intellectual type, let that show too by useful fact-filled emails or ezines. And personalize your two way radios in business with personal touches. You might mention your hobbies or just add a very special personal signature to all your emails. The possibilities are endless.
Off the top of my head, here's a list of the different ways you might use PDF documents communications in business your business. Just by glancing through this list, you can see the benefits of having software for creating PDF files.
Get a business comms line. It makes things easier for tax purposes and you can put the voice mail on when you're not in the office. It also stops calls to the home phone when you have finished for the day.
The affiliate business uniqueness technology in communications at least two issues: what to offer and how to offer. These both can be reached by your own personality and skills. No one can copy those and no one has the same skills than you have.
The ultimate target of all affiliate business communication is the reach the level of personal relationships. It doesn't matter, whether we speak about prospects or customers. If we can mail to our good friends, the communication becomes meaningful and supporting.